With a modern and unexpected interpretation that stays true to each brand’s heritage, adidas and McDonald’s have added some exciting flavour to the basketball game by introducing the “Sauce Pack” collection in India. The collection features HarRead More
The 9th edition of K-pop India contest is coming up with the 2nd phase ‘Online Regional Round’. Under the epidemic situation prevailing globally, KCCI has been brought new model for post corona era through this event keeping the participants and fans safeRead More
Reinventing the role of marketing function: Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India
A global crisis impacts businesses in different ways. While it paralyses certain industries, it galvanises others. As a marketer the one question that comes up at such a time is, what the role of the marketing function is during such times - perhaps not the same as it was in the pre-crisis time.<Read More
Marketing is defined in many different ways. However, one is certain to find the emphasis on consumer in each one of them. This makes defining a marketing play book for a post Covid-19 world a tricky business.
Covid-19 has changed noRead More
Vuram, a Hyperautomation services company known for its unique people-centric culture, makes it to the Top 50 Great Mid-Size Workplaces in India for the third time in a row. Vuram jumped 6 spots from 2019 and ranked #10 this year.
Dome Entertainment recently launched its venture in the health and fitness sector, the DFITZY App. The current nationwide lockdown and stringent social distancing norms mean that parks and gyms are increasingly inaccessible and this is what makes DFITZY’s launchRead More
It has been 4 months since WHO declared Covid-19 as a pandemic. At the onset of this, everyone was hopeful of a certain recovery trajectory, but sadly that hasn’t been the case for many of the business sectors. Small and medium scale business in the wedding induRead More
Fresh off her participation in Michelle Obama’s Dear Class Of 2020 and Creators For Change global initiatives, India’s foremost female content creator, Prajakta Koli, who also goes by the moniker Mostly Sane is gearing up her debut in the cinematic ecospheRead More